© Nikita Chirkov

© Nikita Chirkov

Reach out

Reach out

AI-powered Image Production Pipeline

From studio photos to marketplace-ready assets, automatically. 15× lower background replacement cost.

Studio photos, automatically adapted for marketplaces.

The original shoot
Studio → AI pipeline → marketplace
15×
lower processing cost

₽120 by hand → ₽8 with AI.

Background removal
2,000+
photos on marketplaces

Automatically processed with minimal human review.

In production
The challenge

Marketplaces require neutral backgrounds. Their own product shoots showed lower conversion, according to the e-commerce team.

My role

I built and deployed the production AI pipeline, integrated into Befree’s internal workflow.

Studio photos, automatically adapted for marketplaces.

The original shoot
Studio → AI pipeline → marketplace
15×
lower processing cost

₽120 by hand → ₽8 with AI.

Background removal

Studio photos, automatically adapted for marketplaces.

The original shoot
Studio → AI pipeline → marketplace
15×
lower processing cost

₽120 by hand → ₽8 with AI.

Background removal

According to the e-commerce team, photos produced by marketplaces converted worse than Befree’s own photography. The pipeline makes our original images usable across channels.

All projects