New technology.
Better ways of working.
New technology.
Better ways of working.
I help teams turn AI into everyday practice — from understanding the process to testing, adoption and measurable impact.
AI Transformation · Forward Deployed Engineering
I work with teams to turn AI opportunities into practical tools, better workflows and measurable business outcomes.
Discovery
I work with the people doing the job to understand the process, its constraints and what a useful result looks like.
Process mapping
User needs
Requirements
Quality criteria
Discovery
I work with the people doing the job to understand the process, its constraints and what a useful result looks like.
Process mapping
User needs
Requirements
Quality criteria
Discovery
I work with the people doing the job to understand the process, its constraints and what a useful result looks like.
Process mapping
User needs
Requirements
Quality criteria
Delivery
I translate the problem into a testable solution, connect teams and tools, and organise testing with real data.
AI tools
Prototyping
Product data
Testing
Delivery
I translate the problem into a testable solution, connect teams and tools, and organise testing with real data.
AI tools
Prototyping
Product data
Testing
Delivery
I translate the problem into a testable solution, connect teams and tools, and organise testing with real data.
AI tools
Prototyping
Product data
Testing
Adoption
I help teams adopt the solution, collect feedback and guide improvements — tracking quality, cost and everyday use.
Training
Feedback
Unit economics
Scaling
Adoption
I help teams adopt the solution, collect feedback and guide improvements — tracking quality, cost and everyday use.
Training
Feedback
Unit economics
Scaling
Adoption
I help teams adopt the solution, collect feedback and guide improvements — tracking quality, cost and everyday use.
Training
Feedback
Unit economics
Scaling
Recent work.
(2026)
AI-powered Image Production Pipeline
From studio photos to marketplace-ready assets, automatically. 15× lower background replacement cost.
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AI-powered Image Production Pipeline
From studio photos to marketplace-ready assets, automatically. 15× lower background replacement cost.
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AI-powered Fashion Sketching at Scale
A verified 24× faster sketching workflow, already adopted by design teams.
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AI-powered Fashion Sketching at Scale
A verified 24× faster sketching workflow, already adopted by design teams.
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AI Retouching Pipeline for Fashion Production
6× faster garment retouching, with editable PSD output and a 50% smaller retouching team.
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AI Retouching Pipeline for Fashion Production
6× faster garment retouching, with editable PSD output and a 50% smaller retouching team.
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Product titles and descriptions generated from product data
A working generation workflow with attribute checks. Batch testing and refinement are underway.
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Product titles and descriptions generated from product data
A working generation workflow with attribute checks. Batch testing and refinement are underway.
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AI-assisted Tech Pack creation — in development
Developing a workflow that brings product data, measurements and fitting comments into technical documentation.
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AI-assisted Tech Pack creation — in development
Developing a workflow that brings product data, measurements and fitting comments into technical documentation.
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From consulting to design. Now, AI transformation.
Head of Digital Innovations
Melon Fashion Group
Apr 2026 — Present
Head of Digital Innovations
Melon Fashion Group
Apr 2026 — Present
Head of Digital Innovations
Melon Fashion Group
Apr 2026 — Present
Lead of Creative Tech
Zvuk · Sber ecosystem
Apr 2024 — Apr 2026
Lead of Creative Tech
Zvuk · Sber ecosystem
Apr 2024 — Apr 2026
Lead of Creative Tech
Zvuk · Sber ecosystem
Apr 2024 — Apr 2026
Senior Designer
Melon Fashion Group
Feb 2023 — Apr 2024
Senior Designer
Melon Fashion Group
Feb 2023 — Apr 2024
Senior Designer
Melon Fashion Group
Feb 2023 — Apr 2024
Designer (Graphic & Presentations)
Melon Fashion Group
Nov 2021 — Oct 2023
Designer (Graphic & Presentations)
Melon Fashion Group
Nov 2021 — Oct 2023
Designer (Graphic & Presentations)
Melon Fashion Group
Nov 2021 — Oct 2023
Tax Consultant
PwC
Sep 2019 — Nov 2021
Tax Consultant
PwC
Sep 2019 — Nov 2021
Tax Consultant
PwC
Sep 2019 — Nov 2021